This is true in over 95% of cases. I find it especially interesting (mostly because I almost fell deep into this hole myself starting Denote Communications) that new businesses are often fixated on what are actual trivial things such as logos, business cards, names, etc. instead of what actually matters, sales. If you are running your business, you should not be focused on your logo, business cards, or web site. Read More ...
Comments Off on Want to Start a Business? Pick a Name Out of a Hat and Don’t You Dare Get a Logo!
Comments Off on Agency Update: Helly Hansen, Market Research, and Why I Haven’t Been Blogging as Much as You’d Like
Apologies to all my wonderful fans out there who have been waiting with baited breath for my latest posting. Today won’t be one of those ranty and arguably incredibly negative posts I normall post. I know I’m a bit of a vain person, but I thought some people might be interested in an update on a few things that everyone’s favourite small firm, Denote, has been up to. I’d love Read More ...
Comments Off on Social Media Is A Waste of Time
So you’ve just started your business. You’ve got your savings, loan, government handouts, etc., and a dream to make money. I’m surprised at the amount of people who immediately think their top priority is a social media plan. I realize this is industry specific, but unless your industry is providing social media services (a suspect business in itself, and I’ll explain why in a future post), I don’t see how Read More ...
Comments Off on Different Shades of Grey on Facebook Pages or Is Facebook Being Smart?
I had absolutely no intention of ever turning my blog into a tips and tricks page by any means. There are far too many blogs that do that and I was hoping to offer a bit more of a macro look at what is going on than deal with minor items. In a way, I’m doing a similar cop-out on this one but, what can I say, things have gotten Read More ...
Comments Off on My Life’s Story in Video Games: University and Beyond
University and Beyond There’s not much to mention about my video gaming life in University. Now in Halifax, I couldn’t very well bring up all my systems (especially in my little dorm room). I had a PS2 that fulfilled my needs throughout my Bachelor of Commerce and it did the trick. A lot of my first year could easily be divided into the 3 games played after dinner. The Star Read More ...