Yes, I’m 2 weeks late on this. See the full article here. January 31, 2012 – 7:11pm BY COLLEEN COSGROVE BUSINESS REPORTER Jumping on the social media bandwagon is good for business, but managing the message and tracking its influence is a time-consuming endeavour that can quickly get brushed aside. Two 20-something Halifax entrepreneurs have come up with an all-encompassing solution that they say will help entrepreneurs stay focused on Read More ...
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Comments Off on Heineken Social Christmas Tree
We all saw Heineken burst on the scene earlier in the year with being one of the first brands to utilize those cool video ads in the bottom-right corner of your screen on Facebook. Now it looks like they’re taking their partnership with Facebook one step further with the Heineken Social Tree. The video gives a cool overview on the project, but to see the real power, check it out yourself. I’m not sure if you see the possibilities for similar offshoots to this, but if you don’t, I’m not telling you. The ideas are mine 😉
Comments Off on Block Embarrassing Photos From Social Media With Norte Photo Blocker
Awesome ad for Norte Beer to protect us from what we all fear most, evidence of what happened last night. The thing I actually love most about this is the ability to expand the campaign past this ad and actually develop a product to do this. These already exist for license plates to stop toll cameras from snapping pics. Could we not develop like a beer cozy or something made of tin foil?
Comments Off on Social Media Is A Waste of Time
So you’ve just started your business. You’ve got your savings, loan, government handouts, etc., and a dream to make money. I’m surprised at the amount of people who immediately think their top priority is a social media plan. I realize this is industry specific, but unless your industry is providing social media services (a suspect business in itself, and I’ll explain why in a future post), I don’t see how Read More ...
Comments Off on Different Shades of Grey on Facebook Pages or Is Facebook Being Smart?
I had absolutely no intention of ever turning my blog into a tips and tricks page by any means. There are far too many blogs that do that and I was hoping to offer a bit more of a macro look at what is going on than deal with minor items. In a way, I’m doing a similar cop-out on this one but, what can I say, things have gotten Read More ...