Christopher Kolmatycki

Entrepreneur, Marketing Expert, and Shower Singing Enthusiast

Archive for December, 2011

Comments Off on Just How Big is Wal-Mart?

I’ve been sitting on this link for a while (click above), but it’s pretty interesting to note just how powerful and large Wal-Mart has become.  Many people have their own opinions on the superstore, but this does a pretty good job of just putting the info out there in a way that everyone seems to love these days, AN INFOGRAPHIC! As an aside, in Toronto now making things happen and   Read More ...

My Industry
Comments Off on The Scariest Catvertising You’ll See

If Wal Mart’s latest abomination makes it off the web and onto my TV set, I’m heading for the hills.  This is the stuff nightmares are made of.

Advertising My Industry My Industry is Hilarious
Comments Off on Heineken Social Christmas Tree

We all saw Heineken burst on the scene earlier in the year with being one of the first brands to utilize those cool video ads in the bottom-right corner of your screen on Facebook.  Now it looks like they’re taking their partnership with Facebook one step further with the Heineken Social Tree.  The video gives a cool overview on the project, but to see the real power, check it out yourself.  I’m not sure if you see the possibilities for similar offshoots to this, but if you don’t, I’m not telling you.  The ideas are mine 😉

Advertising My Industry Social Media
Comments Off on Flash Mob Gets Ugly or, The Anti-Flash Mob

Love this parody on the flash mob craze (not sure if it’s a craze years after they became popular), but I mean people are going to have to start getting a little bit more original in their mobs than just randomly breaking into dance.  That said, I suppose there’s a giant segment of people who haven’t caught on to the flash mob thing and it’s probably still really effective.  I’m a victim of the bubble I live in.

Advertising My Industry My Industry is Hilarious
Comments Off on Don’t Let Copy Cats Get to You

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.

David Ogilvy

Advertising My Industry